Marketing Role Quotes

Marketing is too important to be left to the marketing department.

The path to the CEO's office should not be through the CFO's office, and it should not be through the marketing department. It needs to be through engineering and design.

Great marketing cannot sell a pedestrian product very well.

I was focused as a writer and marketing and a character. I was like Jim Carrey.

Marketing is for companies who have sucky products.

I'd definitely love to be a spokesperson for a major beauty brand.

PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages.

Most of the time, when you need something at a company, you make it. If you want to sell a product, you create it. If you need a head of marketing, you hire one. If you want to create a great company culture, what do you do? The lack of a clear answer on this is why I believe most companies don't have a great culture.

I talk to bankers, distributors, marketing people. I used to sit at home in my tracksuit bottoms, and the real excitement of my day would be going out to get a copy of 'Private Eye' and a latte.

Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.

The marketing is just as important as the music, almost.

Products should speak for themselves, and marketing should support that.

Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.

It's our job as marketers and brand professionals to nurture the brand and calm it down when it's angry and to encourage when it's trying to grow.

As a director, my job is, and always has been, divided into a number of things: dealing with the crew, the money and the studio, and the marketing and publicity. These are all different jobs that have to be learned and done as well as possible. The celebrity part rarely touches a director.

Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.

After I completed the project for BCG, I was offered the position of Director of Marketing for Ozon.ru.

Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.

We have always said that advertising is just the icing on the cake. It is not the cake.

Quite a lot is required of writers these days in terms of, if not promoting the work, then being a representative of the work. It's a difficult thing, really.

A literary agent is nothing but a cheap salesman (or woman); while a writer is a cheap salesman (or woman) who also has to actually write the books.

Sometimes the most important job advertising can do, is to clarify the obvious.

When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center.