Once an ebook hits the Kindle Top 100, sales tend to snowball as new customers discover it in greater numbers.
Museum of Modern Art doesn't have anything to do with what I do. Probably has made some differences in my sales, I wouldn't be surprised. Again, you have to ask other people, because I don't have a measuring device.
Vogue Magazine does something really interesting here: They make it look like I know exactly what I'm doing. Because Vogue made it look like I knew exactly what I'm doing, stores from all over started calling.
The iPhone was such a phenomenon that even the humble journalists chosen for an early look were thrust into a spotlight.
And the insidious thing is that people will either see a movie because it did well last weekend or won't see it because it didn't do well.
Advertising does something important as a sector - culturally and especially economically
Nothing kills a bad product faster than good advertising.
I'm happy and thankful that people are messing with the Dolla $ign.
The Sookie Stackhouse novels were selling well before the TV show, but the TV show led to a lot more exposure and readers. And a lot went on to read my other work. It was a wonderful thing for my bank account.
It's so rare when marketing and press doesn't ruin your movie.
Advertising generally works to reinforce consumer trends rather than to initiate them.
Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting images
Everyone coming out of a perfume store is smelling the back of their hand.
I didn't and don't go to Internet for any business purposes. The book sales for me by this point are way beyond any influence I might have, positively, or others might have, negatively.
I don't think having a My Chemical Romance action figure will make a kid start his own band, I like to think it will make him save children from a burning building.
People internalise marketing.
