Local Advertising Quotes

I'm all for it. In these days, regional marketing is the only way to survive.

Traditional local advertising is not what retailers want. They want not just for you to see an ad - they want you to come into the store, to be a repeat customer and to spread the word.

There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.

The market for local advertising is in the billions.

One of the challenges of buying local advertising is, how do you know if it worked? How do you know if it's got value? We're moving toward an e-commerce experience for local, an Amazon-like experience for local.

Almost everybody who thinks about local thinks about daily deals, but companies like OpenTable and Zillow and Yelp are all getting their money from the local market.

The last bastion of competitiveness is local advertising sales. There's little being spent by local advertisers on the Internet. That's where local media have leverage.

I remember the senior class play I was in. I was also in the musical, although I can't sing at all, but I wanted to be a part of it. Then I was modeling in Pittsburgh, so being in front of the camera was something I enjoyed and benefited from. I made money growing up by modeling locally.

Traditional local media are adding local search capabilities to their sites so they can share in the local search traffic and ad revenues in the local markets they serve.

I think everybody, from whatever town they're from, knows their hometown commercials.