Big Internet companies on average are capable of generating revenue of $1 million per employee, and that compares to 10 to 20 percent of that which is normally generated by traditional offline businesses of comparable size.
The Internet is all about accessing entertainment. Realistically, 50 to 80 percent of all traffic is people downloading stuff for free. If you can turn that huge market share into something that you can monetize, even if it is just with ads, you will end up making more money than with all other revenue streams combined.
As long as we're monetizing our content... we still win at the end.
People care about our digital revenue, not our print revenue.
Video for the Internet has become a testing ground for mediums that actually have revenue.
There are lots of ways to monetize. But if you have millions of fans, and you can convert even five percent of them to pay for something of yours, you are in the seven-figure range.
Can't say no one makes money from Twitter now. The NBA does.
You have to figure out some way of making money without relying on video ads or people paying to download.
I started paying my bills with YouTube money around the time I hit a million views a month.
One thing we didn't know in 1996 is that it's very, very difficult, if not impossible, to sustain a culture with online advertising.
Over time, our emerging high-usage products will likely generate significant new revenue streams for Google as well as for our partners, just as search does today.
The Internet was full of sites producing content for free, in the hope that somehow they'd generate revenue from sources that never materialized, whether it was advertising, subscriptions, or a wing and a prayer.
Getting direct consumer revenue through movies or games or other culture products is something that we are very suitable for.
If you take a look at the way the premium content is monetized, there's a lot of different models out there. Sometimes you pay for an individual episode, for example on iTunes. Other times you pay for a subscription. And other times it's free ad-supported.
A 2011 report produced by Forrester Research estimated that the revenue generated through the sales of smartphone and tablet applications will reach $38 billion annually by 2015. Think about that: An industry that did not exist in 2006 will be generating $38 billion in revenues within a decade. . . .
The Facebook of 2011, the Twitter of 2011 and the Google of 2011 are all understood to be in need of reinvention for a mobile-centric world with no clear strategy to make revenue.
Social media is an information channel; it's like radio or TV... In Cisco, we made a lot of money on public protocol. I think the social media model replicates that protocol.
