Creator Economy Quotes

When I first started YouTubeing, the idea was, 'Oh, YouTube is going to be a stepping stone to get to other places,' and I just totally don't agree with that. I think YouTube is amazing. The digital space is amazing.

Unfortunately, I think YouTube is going down the route of rewarding the select few around content creation, be it with partnerships or with ways of funding original content.

We are creating a culture where content creators are a new servant class, and paid as such.

It's always hard to predict what's coming up next. My main guess is that content creators will increasingly start using BitTorrent to distribute their own work directly.

The landscape of professional creation continues to get more complex. Organizations and platforms of all sorts are vying for a slice of the value created by the relationship between creators and their audiences.

The YouTube video maker gets more out of making a video than you get out of watching it.

Creators are what bring the eyeballs to platforms, and vice versa. Sort of a chicken-and-egg thing, because you can't have creators and no platform.

I started paying my bills with YouTube money around the time I hit a million views a month.

I'd much rather see a world where, when you make some quirky comment on a blog or news story or you upload a video clip, instead of just a moment of fame for your pseudonym, you'll get 50 bucks. The first time that happens, you'll realise that you're a full-class citizen. You have the potential to make money from the system.

If the search engines don't respect the creators, there won't be anything to search in the future because creators have to make a living too.

There is a huge market for interesting content to be made by interesting creators.

Gone are the days when every successful creator got their own New York Times profile. Nowadays, professional Internet creator is just another job.

I think that we're gonna start seeing more and more people who started as a YouTube personality and now have their own studio, and they're gonna start creating things: story-driven stuff, longer-form stuff that people have an opportunity to enjoy.

We started having more developers who wished they could develop on Roblox forever, but they were starting to go off to Google and get jobs. It struck us that this whole platform play, where the creators were powering the fun, we could wrap it into powering the monetization as well.

As one of the first creators on YouTube, I've been fortunate to sit in the front row, witnessing the remarkable evolution of digital media. The experiences and knowledge I've been afforded are invaluable, and I'm excited to take that skill set, together with Endemol Beyond, to build a reliable, reputable business.

The strange thing was, when I was starting on YouTube, even the paradigm of YouTube and Internet sensation - or whatever - that didn't really exist. So I didn't even know that that was a thing.