Clark M. Clifford Quotes

I think people see the social media numbers, and the assumption is made that we're running a campaign that is just social media, but I think we're running a very old-school campaign.

There are a lot of different demands on the campaign trail, but what matters most is that you connect with voters and take the time to really hear their concerns.

Campaigning in Wyoming is politics at its most retail level. It's done one voter at a time.

I'm not against T.V. advertising for campaigns, but we need to emphasize field campaigning much more than we do.

You have to knock doors, make calls, and build a relationship with voters long before Election Day.

I was always accused of being too stiff. In 1974, when I ran my first primary race for state rep, I was chief aide to the speaker of the House, I knew the issues and understood state government. But what I found out the hard way is that you can know all the ins and outs but people want to know you, your family.

I believe that the best way to campaign is one-on-one with people.

Memo to White House: Calling voters stupid is not a winning strategy.

Campaigns fail if they waste resources courting voters who are unpersuadable or already persuaded. Their most urgent task is to find and persuade the few voters who are genuinely undecided and the larger number who are favorably disposed but need a push to actually vote.

If you can’t run against a political candidate, run against his campaign manager.

It's been proven with consistency. The only way to win [municipal elections] is to walk. You have to like going out and pressing the flesh and placing yourself at risk.

When you run a campaign the idea is not to appeal to pundits but to appeal to people.

You can't win an election unless you have a message.

I love covering politics at that early stage where you can walk up to Mike Huckabee, who gets out of his car by himself. A car that he drove, who just walks up and talks to you because that's the only way he can get his message out.

It's about going to where your voters are.

The weakness that our campaign and that I had is we weren't effective in taking my message primarily to minority voters.

Influencing voters is the crux of all poll campaigns.

What any candidate should do in any race, frankly, is to show up. There's no special, secret sauce there. It's about having real conversations with real people, and when you do that you stay tethered to the things that matter. And that's what people want.

I don't make any apologies for what I do on the campaign trail.

Most politicians have to find a way past that allergy. They have to find a way to go door to door, person to person, or else they don't win.

Fotball strategy does not originate in a scrimmage. It is useless to expect solutions in a political campaign.

Trace out also individuals in every region, inform yourself about them, seek them out, secure that in their own districts they shall canvas for you, and be, as it were, candidates in your interest.

You should be strenuous in seeing as many people as possible every day of every possible class and order, for from the mere numbers of these you can make a guess of the amount of support you will get on the balloting

I campaign all the time.

The tactics and strategy of every Presidential election campaign is most influenced by the previous Presidential election.