You don't win elections on Election Day. You win them by what you do all year round, by the day-to-day good will you generate in each precinct.
I think people see the social media numbers, and the assumption is made that we're running a campaign that is just social media, but I think we're running a very old-school campaign.
was probably the last campaign where the candidate went out personally to the people.
The 1948 Truman presidential campaign
It's about grass-roots campaigning, meeting voters face-to-face, and above all, listening to what they have to say.
Campaigning is uncomfortable when you start.
When you walk into a field office, you have many opportunities. We'll hand you a call sheet. You can make calls. You can knock on doors, and they'll have these stacks there for you. They'll say: 'Harper, you've knocked on 50 doors. That's great. Here's how you compare to the rest of them.' But it's all very offline.
Everyone knows the presidential candidates and has an opinion about them. But as you get to smaller races, that evaporates and you can win through sheer elbow grease.
Campaigning means talking to people in the street, it's important.
As the documentary 'True Son' illustrates, my campaign for city council started really small - with eight mostly political neophytes in my living room and with young people knocking on doors.
You never get to too big to phone bank, that's my opinion.
When most kids were doing summer camp, I was doing the Arkansas festival circuit, passing out push cards, and shaking hands and tagging along with my dad to every nook and cranny in the state of Arkansas.
Most people don't understand what the RNC ground game is.
I ring 8,000 to 10,000 doorbells every time I run.
I'm not against T.V. advertising for campaigns, but we need to emphasize field campaigning much more than we do.