Harper Reed Quotes
When you walk into a field office, you have many opportunities. We'll hand you a call sheet. You can make calls. You can knock on doors, and they'll have these stacks there for you. They'll say: 'Harper, you've knocked on 50 doors. That's great. Here's how you compare to the rest of them.' But it's all very offline.
Reed, Harper. Keynote Address. AWS re:Invent, Nov. 2013, Las Vegas.
This is one of the earliest documents articulating methods of campaigning in a democracy.
While this is generally true, there have been times where one candidate has been so unattractive, corrupt, or unsavory -- or was closely alighted with such an unpopular figure --that the opponent won without a message just concentrating on the negative aspects of the opponent.
Harper Reed is an American entrepreneur and former Head of Commerce at Braintree, a subsidiary of PayPal. In 2011, he served as Chief Technology Officer for Barack Obama's 2012 re-election campaign.