Kanye West Quotes

The bigger fan base you have, the more companies will be attracted to you. And having a following, you can be so much more involved being a representative with the brand you're working with.

What is good is what it's going to lead to, like the song "Jai Ho." If good numbers are going to come in the future, it bodes well for a lot of things. But then, who's going to maintain that. That's the question. So far they could never lead to an Indian song, like a normal film song in this that they can relate to.

If the culture doesn't work, don't buy it.

A new book is just like any new product, like a detergent. You have to acquaint people with it. They have to know it's there. You only get to be number one when the public knows about you.

Hip-hop is the fountain of youth. You just don't grow up if you were there. My son's 20. I'm on the same channel he's on. We wear the same clothes, we feel the same thing. It's a weird, weird generation we're in right now.

When people are uncertain about what is right and what is wrong, and anxious about being considered old-fashioned, it seems to be worse than folly that Christians are still arguing about doctrinal matters which can only bring needless distress to a number of people.

We learned that a product doesn't sell just because you're trying to do good in the world. You still have to have a healthy distribution, a good marketing strategy, and price the product properly.

Now that the generation that grew up on '80s indie-rock has attained influential positions in the culture, that music is the new yardstick. And that will shift yet again some day.

The Macintosh may only have 10% of the market, but it is clearly the top 10%.

Kris [Jenner] and the family, they have the power of communication. This is the number one communications company.

In terms of my work with Nike, obviously signing Michael Jordan to a $500,000 contract in 1984 set a new precedent for the business side of the game.

For too long, reporters for the big media outlets have been fixated on novelty, always moving too quickly onto the next big score or the next hot get. Paradoxically, in these days of instant communication and sixty-minute news cycles, it's actually easier to miss information we might otherwise pay attention to. That's why we need stories to be covered and re-covered until they filter up enough to become part of the cultural bloodstream.

I don't know if the podcast as a medium will ever have the cultural impact that TV and movies do. It may never be super-mainstream.

Other trades may fail. The agitator is always sure of his market.

The thought of what America would be like If the Classics had a wide circulation Troubles my sleep (Cantico del Sole)

I like doing the promotional work. It's part of the film's process. Cannes was very wonderful to premiere.

Ninety percent of the success of any product or service is its promotion and marketing.

Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.

Promotion and perception are synonymous twins of art marketing.

If there is any one skill that every professional must learn, it is how to brand himself or herself in the marketplace. A brand provides certainty to customers and lets them know that what they're getting is the best. People don't like to make decisions. Once we decide, for example, the kind of toothpaste we prefer, rarely do we change. We have to make so many decisions every day in our lives that most of us are overwhelmed.

Success is no longer content. It's how it sells.

I never think about issues when I'm working on a novel. Issues are things that happen to people in sufficient numbers to elicit widespread attention; in other words, they're just life happening. That's what I think about: life, and telling a story.

So many people just have that innate thing that allows them to express themselves in a way the majority can follow. That's when you're affecting culture.

I don't think '90s music was as significant as '60s music in terms of changing the world, but it was significant, and I think it was similarly disillusioning when you realize the mainstream just views it as like a curiosity.

I don't [even] know the number of books on Abraham Lincoln. Ten thousand, twelve thousand? I have seen various numbers. It seems like every generation is always trying to come to terms with Lincoln.