Carole Radziwill Quotes

We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Even the priest, with all his or her fervour, is advertising God. Everybody is selling.

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

Personalities seem in many cases to dominate the lucrative endorsement market. But that doesn't upset me. What upsets me is when not enough attention is paid to the product-the game.

A bit of talcum Is always walcum.

Tampon commercial, detergent commercial, maxi pad commercial, windex commercial - you'd think all women do is clean and bleed.

The idea of being on television is to wear your T-shirt so people see it and maybe buy it.

You cannot bore people into buying your product - you can only interest them in buying it.

Good wine needs no bush.

A lot of the commercials that I was doing were very slice-of-life, emotional, documentary-style, not big and cinematic and ultimately like the kind of movie I wanted to make.

I see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture.

Advertising is 'an evil service'.

It may be the way the cookie crumbles on Madison Avenue, but in Hong Kong its the way the egg rolls.

The sign brings customers.

The advertising industry is one of our most basic forms of communication and, allegedly, of information. Yet, obviously, much of this ostensible information is not purveyed to inform but to manipulate and to achieve a result - to make somebody think he needs something that very possibly he doesn't need, or to make him think one version of something is better than another version when the ground for such a belief really doesn't exist.

People love advertising in particular but they hate advertising in general.

I don't have anything against commercials, and I really like BMWs.

I almost wish we would've filmed a whole fake tampon commercial around ["I'm With Her"].

It’s short-sighted to think ads won’t one day end up wherever humans are - even the moon.

You must remember garden catalogues are as big liars as house-agents.

You need not hang up the ivy branch over the wine that will sell.

The Apologizer Bunny keeps going and going and going.

I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.

Advertisements are of great use to the vulgar. First of all, as they are instruments of ambition. A man that is by no means big enough for the Gazette, may easily creep into the advertisements; by which means we often see an apothecary in the same paper of news with a plenipotentiary, or a running footman with an ambassador.

Keep advertising and advertising will keep you.

Advertising does something important as a sector - culturally and especially economically