Simon Sinek Quotes

When the heart is won, the understanding is easily convinced.

I have to have an emotional connection to what I am ultimately selling because it is emotion, whether you are selling religion, politics, even a breath mint.

If you want something really important to be done you must not merely satisfy the reason, you must move the heart also.

Smooth your way to the head through the heart. The way of reason is a good one: but it is commonly something longer, and perhapsnot so sure.

But a desperate heart will seduce the mind.

Logic can convince but only emotion can motivate.

The heart has such an influence over the understanding, that it is worth while to engage it in our interest.

...you may be able to sway people's heads. But you can't sway their hearts.

People are persuaded by reason, but moved by emotion; [the leader] must both persuade them and move them.

You can't move people to action unless you first move them with emotion. The heart comes before the head.

He is greatest whose strength carries up the most hearts by the attraction of his own.

You don’t address their brains. You address their hearts.

In order to move others, I must be moved.

If you can once engage people's pride, love, pity, ambition on your side, you need not fear what their reason can do against you.

In friendship, as well as in love, the mind is often the dupe of the heart.

One of the things that I intend to devote a lot of time to in the coming years is continuing to try to move people's hearts and minds with humor, with stories, with anecdotes, with facts and information.

Faith comes out of the heart not the head.

We can't change minds without knowing what's in them.

We communicate with passion and passion persuades.

The heart is commonly reached, not through the reason, but through the imagination, by means of direct impressions, by the testimony of facts and events, by history, by description. Persons influence us, voices melt us, looks subdue us, deeds inflame us. Many a man will live and die upon a dogma; no man will be a martyr for a conclusion.

Motivation is a battle for the heart, not just an appeal to the mind. Passion is always an expression of the soul.

I know not whether the remark is to our honour or otherwise, that lessons of wisdom have never such power over us, as when they are wrought into the heart, through the ground-work of a story which engages the passions: Is it that we are like iron, and must first be heated before we can be wrought upon?

Only hidden and undetected oratory is really insidious. What reaches the heart without going through the mind is likely to bounce back and put the mind out of business.

Leaders touch a heart before they ask for a hand.

You were born with the power to change others. You change people by the way you treat them. That is what changes the human heart.