Michael Ashcroft Quotes
The fact that the Conservatives are losing voters to UKIP while struggling to attract those who voted for other parties in 2010 suggests they have still not successfully shown what a Conservative government is for. This needs to be done on a broad front in a way that encompasses the economy and public services.
Ashcroft, Michael. They're Thinking What We're Thinking: Understanding the UKIP Voter. Lord Ashcroft Polls, Dec. 2012.
Michael Anthony Ashcroft, Baron Ashcroft, KCMG, PC is a British–Belizean businessman, pollster and politician. He is a former deputy chairman of the Conservative Party. Ashcroft founded Michael A. Ashcroft Associates in 1972 and is the 95th richest person in the UK, as ranked by the Sunday Times Rich List 2017, with an estimated fortune of £1.35 billion.