Issue Framing, Argument Framing, Debate Framing Quotes



One of the ideas to implement the Partition of India to create a Muslim Pakistan was to have plebiscites in many provinces to vote on whether the Province should remain with India or be a part of Pakistan. The Punjab was the largest of the mixed religion areas in question but the Punjab governor was opposed to the idea as most of the voters were illiterate and the Pro Pakistan forces would couch the alternatives in stark religious terms to the Muslim voters who will not realize that they could remain as Muslims in India just as they were at the time. In a number of areas—Kashmir being the most notable—there were a majority of Muslims yet enough of them preferred to remain with India than be part of Pakistan as they were Islamic moderates and did not want to be part of a Muslim Pakistan that might pressure them or force them to a more rigid form of Islam. Also many valued democracy and religious freedom. Some doubted Pakistan's likelihood of thriving in its own and preferred the stability of India.


Ailes, who was a very effective campaign consultant, always tried to define his own candidate and the opponent in a simplistic cartoon story line that did not require much effort to understand and had his candidate characterized as the hero and the opponent, as the villain. By definition any ad that showed the opponent as a villain was a negative add the creation of which Ailes was a master.