Brian France Quotes

One of the most horrible wastes of capital you see is the duplication of the effort by the car manufacturers to do things that appear to be different from the other guy.

If there's a car company, and you have another car company, you don't stop building your car and company because there are others.

Toyota is doing a neat job coming in to the sport - no one ever thought that there would be a day when Toyota would participate in an American-made, American-born sport like Nascar but they're doing a fantastic job.

Mass demand has been created almost entirely through the development of advertising.

Anytime there is a new, interesting space that comes along, there are a bunch of companies that enter the market.

The Free People brand plans to drive growth on three different fronts: product expansion, geographic expansion and improved marketing.

With over 70 licensees, not sure if there is much left. Maybe oxygen? Ed Hardy is unique in that we have a broad range of products and something for everyone.

Because we're sponsored by competing breweries there is always competition. When we were both fighting for ninth or 10th place, nobody really cared except the two companies.

We targeted five industries for growth, industries where we have natural advantages in North Dakota: value-added agriculture, advanced manufacturing, technology-based businesses, energy and tourism. We worked very hard to grow all those businesses, and that's what's happening.

Product investment, quality management, and all the things that are key for a car company - great, there has been no compromise in those aspects. But I feel there's a lot we could do on communication, particularly from a Chinese perspective.

I believe that we have not yet played out full competitiveness in the notchback segment.

Our history is based on extending the brand to categories within the guardrails of Starbucks.

We have an online clothing boutique called Pink Candy Boutique that we manage in the midst of all of this, and trying to bring in different types of sponsors into NASCAR.

We have built brands that resonate deeply with our customers. Our strategy to grow these brands is clear, and we have strong teams in place to execute this strategy. That is our formula for success.

I want everybody in the news business to think of ABC before they go any place else. If it costs us an extra few thousand dollars to do that, what does it mean?

Competition is good because we need to educate customers, and Ozon.ru itself will not be able to do it.

They know they got the TV ad, they know they got the name recognition, they know that they can do a tie in with McDonald's or some fast food outlet and the money is just gonna flow in.

Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?

It's always about mindshare, not market share.

Volkswagen must continue to attack and make good use of its opportunities.

VW's future is increasingly being decided in China, Russia, India, the Americas and Southeast Asia. This is where we will generate most of our growth in future.

Advertising is the price companies pay for being unoriginal.

In my world - advertising - the Super Bowl is judgment day. If politicians have Election Day and Hollywood has the Oscars, advertising has the Super Bowl.

Summer is conference season - a critical time for building brands, making connections, and shaping industries.

Expose yourself to the products and promotions of other manufacturers, and your own field of new ideas will greatly increase.