Seth Godin Quotes
Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it." -
Citations
Godin, Seth. Meatball Sundae: Is Your Marketing out of Sync? Portfolio, 2007.
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Seth W. Godin is an American author and former dot com business executive.