Christie Hefner Quotes

On my end, I am still surprised that many media organizations are unable to adapt to new media formats and, more importantly, new network behaviors.

The evolution at 'Teen Vogue' is not a result of dinosaurs in a board room coming up with a strategy to reach the kids.

For many years, we have repeated that the direct-to-consumer channel is growing and capturing a larger share of our customers' wallet.

People are always going to go shopping. A lot of our effort is just: 'How do we make the retail experience a great one?'

Working with lots of old media clients, I've had a front-row seat on the ascension of new social players and the decline of traditional news outlets. And it's clear to me that old media has an awful lot to learn from social media, in particular in five key areas: relevance, distribution, velocity, monetization, and user experience.

I would say the consumer Internet companies - in a lot of ways, if you go inside the consumer Internet companies and you see how they run, it's how all their businesses are going to run.

Everyone seems to think that digital technology devoids the medium of content, but that is not true at all. If anything, it broadens the content.

The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business.

On top of opportunities in further traffic growth, there are increasing opportunities to fully realize the potential of the online video ecosystem, as China continues to evolve into a consumer-driven economy.

Having spent two years at AOL, I would love to be able to go back to that industry knowing what I know, and I think I would be able to help the traditional media side to better understand what is coming at them, how to deal with it.

The rise of digital technology put marketers in a bind. No longer a captive audience, consumers were splitting their time across devices, social networks and websites.

I think there will be an increasing convergence between content and commerce, that it will be about following consumers instead of making consumers come to you, and I am especially excited about the various platforms that will allow more and more access to customers.

When you focus on the consumer, the consumer responds.

I think we all realize the consumer has taken control, and they're not giving it back. So as every new technology comes forward, we have to figure out how to integrate it.

For all of the woes besetting our business, I believe with all my heart that newspapers - whether they are distributed to your doorstep, your laptop, your iPhone or a chip implanted in your cerebral cortex - will be around for a long time.

I have tremendous brand experience. What I do a lot for Disney is manage the great brands of this company, whether it's Disney, ESPN, ABC, Pixar, Marvel, 'Star Wars.' And I'm very engaged in technology and its impact on the consumer, either what experience you deliver for them or how to market and sell to them.

I think the media world is adjusting to the digital age.

With every new social network, smartphone feature, and digital diversion, innovation-driven consumer companies must constantly redefine their categories and, in some cases, redefine themselves to ensure they remain both relevant and differentiated in the minds of consumers.

I like magazines. I love to look at a magazine. But the magazines have got to get better. Everything pushes someone else to get better. So the Internet pushes the magazines.

The key question facing those of us working in the media (old and new) is whether we embrace and adapt to the radical changes brought about by the Internet or pretend that we can somehow hop into a journalistic Way Back Machine and return to a past that no longer exists and can't be resurrected. There is no question that, as the industry moves forward and we figure out the new rules of the road, there will be - and needs to be - a great deal of experimentation with new revenue models.

Wherever you turn you cannot live without internet, phones .. So I think the film industry will change, but I still believe that the TV will survive in the same way the cinema survives.

The papers that flourish will be papers that serve a national audience. Papers that have figured out how to make the transition to the electronic platform that aren't simply providing a duplicate experience of the words on paper experience, but are doing something that arises organically from the new electronic medium. It's really just a matter of finding the right platforms for the way people want to read newspapers. I mean, maybe it will be the iPhone. But one way or another, newspapers on paper are just not really going to exist to any significant degree within a decade.

The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.

Every good journalist is aware that his trade may one day go the way of phrenology-and, what's more, the population will hardly protest the extinction.

Generally, old media don't die. They just have to grow old gracefully. Guess what, we still have stone masons. They haven't been the primary purveyors of the written word for a while now of course, but they still have a role because you wouldn't want a TV screen on your headstone.