Billy Mays Quotes

One of the problems with computers, particularly for the older people, is they were befuddled by them, and the computers have gotten better. They have gotten easier to use. They have gotten less expensive. The software interfaces have made things a lot more accessible.

Things that are ultimately complex must have a simple end user experience if they are to be successful.

Ultimately, we're making and selling a consumer good that needs to work and that needs to make customers happy.

The Internet is full of choices, and nobody is going to make the choice to use a product that is hard to use or unattractive.

At the end of the day, what matters is whether your product works and whether people like it.

Good technology is intuitive - the cellphone forces you to become an engineer.

Easy things should be easy, and hard things should be possible.

Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology. There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.

What users want is convenience and results.

Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions.

The easier you make it for people to go, the more likely they are to stay.

I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

As the owner, you have to look into the mind of the customer and see and feel how their relationship to your product works - not just that the product works.

I feel that it's lovely when, as a user, you're not aware of the complexity.

When you let travelers vote with their clicks, and you put that at the center of your decision-making, you build the product they want, and ultimately, their business will follow.

My favourite example of good technology is the automobile. I travel all over the world and if I want to drive a car anywhere, I get in and put the key in the ignition, shift out of park and drive. I don't need an instruction manual.

In tech, people want an object for what's inside it, what it does. You need to make a defensive design that people won't walk away from. A chair is aggressive - you want a customer to choose it from many others.

What's great about the iPad and iPhone is that they are easy-on, easy-off.

Ease of navigation is important in both physical and virtual space.

I think all technology should be plug and play. I would say it's easier to set up a blog than it is to change channels on your telly.

Simplicity is hard to build, easy to use, and hard to charge for. Complexity is easy to build, hard to use, and easy to charge for.

I like to see people enjoy using my product. This is the mission of an engineer.

People who buy your product or use your service don't care how tall or short you are, or what gender you are, or your age. It is irrelevant. That is not the basis on which your product is judged.

When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed.

That's what makes great products. It's not process-it's content.