Tim Wu Quotes

I'm sounding like an old fart talking about how bad advertising is today, but it's true. Advertising sucks. Guys like me and Bob Gage and certainly Bill Bernbach and two or three other guys, we exemplified and led the creative revolution.

A lot of advertising has gotten worse. I think it's kind of lost its nerve, to be honest with you. I feel like the advertising of the '60s, they were nervier. You know why? Because there was less at stake.

Keep a separate American Army.

Visual images [in TV political advertising] have the capacity of disassociating themselves from their source.

Billboards paid for by the government, which feature the exploits or image of any candidate should not appear within 90 days before an election

To Arms! To Arms! 100 Men Needed.

What needs to change is the nature of advertising itself. That business hasn't really evolved since the days of Don Draper.

I've never understood why anyone would want to join the army, but that's irrelevant. The fact of the matter is that, as long as we go on voting in governments who are prepared to take troops into an illegal war, that army is a necessity.

'Powers of Persuasion: The Story of British Advertising' by Winston Fletcher - the impression you get from reading this book, which covers post-war advertising until the present, is of a chaotic, self-serving, occasionally brilliant but ultimately shallow business.

In the various states of society, armies are recruited from very different motives. Barbarians are urged by the love of war; the citizens of a free republic may be prompted by a principle of duty; the subjects, or at least the nobles, of a monarchy, are animated by a sentiment of honor; but the timid and luxurious inhabitants of a declining empire must be allured into the service by the hopes of profit, or compelled by the dread of punishment.

It was Harry Patch, who was the last living World War I veteran; and by veteran I mean someone who actually fought in the war, he didn't just happen to be in the army at that time, in the Great War. And when the Iraq War started, he was interviewed, and they said, well what do you think of this? And he said, in a very sad voice, "Well, that's why my mates died. We thought we were going to end all that sort of thing."

War: First day in the U.S. Army, the government placed a Bible in my left hand, a bayonet in the other.

This truth may be unfashionable, unpalatable, no doubt unpopular, but, if it is the truth, the story of mankind shows that war was universal and unceasing for millions of years before armaments were invented or armies organized. Indeed, the lucid intervals of peace and order only occurred in human history after armaments in the hands of strong governments have come into being, and civilization in every age has been nursed only in cradles guarded by superior weapons and superior discipline.

We have got to accept Big Government for the duration-for neither an offensive nor a defensive war can be waged, given our present government skills, except through the instrument of a totalitarian bureaucracy within our shores. … And if they deem Soviet power a menace to our freedom (as I happen to), they will have to support large armies and air forces, atomic energy, central intelligence, war production boards, and the attendant centralization of power in Washington-even with Truman at the reins of it all.

Journalists go to press briefings at the Ministry of Defense in London or the Pentagon in Washington, and no critical questions are posed at all. It's just a news-gathering operation, and the fact that the news is being given by governments who are waging war doesn't seem to worry many journalists too much.

The Constitution expressly and exclusively vests in the Legislature the power of declaring a state of war [and] the power of raising armies.... A delegation of such powers [to the President] would have struck, not only at the fabric of our Constitution, but at the foundation of all well organized and well checked governments. The separation of the power of declaring war from that of conducting it, is wisely contrived to exclude the danger of its being declared for the sake of its being conducted.

Public support in the U.S. for the war against Iraq was founded on a multitiered edifice of falsehood and deceit, coordinated by the U.S. government and faithfully amplified by the corporate media.

An army which cannot be regularly recruited is a doomed army.

Our way of getting an army able to fight the German army is to declare war on Germany just as if we had such an army, and then trust to the appalling resultant peril and disaster to drive us into wholesale enlistment.

An all-volunteer army is best suited to fight the new wars of the 21st century.

The first modern propaganda agency was the British Ministry of Information a century ago, which secretly defined its task as "to direct the thought of most of the world" - primarily progressive American intellectuals, who had to be mobilized to come to the aid of Britain during World War I.

It seemed to me singularly ill-contrived for the British government to be going to war with Hitler when Hitler might have been about to attack the Russians, and even more ill-contrived that, when Hitler did attack the Russians, he had already defeated the French army. What I'm saying is that the war shouldn't have been started in September 1939...from the point of view of Britain, the war was really not a good thing and I would regard it as, in effect, a defeat.

If governments were kind, they'd realize that conficts are resolved and wars prevented not by armies but by ordinary people.

Where are you taking us?" Nico said. "You should be honored, my boy. You will have the opportunity to join a great army! Just like that silly game you play with cards and dolls." "They're not dolls! They're figurines! And you can take your great army and—

My 'Sam Gamgee' is indeed a reflexion of the English soldier, of the privates and batmen I knew in the 1914 war, and recognised as so far superior to myself.