Robert McChesney Quotes

It’s the [political] consultants’ job to take who the person is—their fixed characteristics—and leverage it.

Somebody is going to have to do fancy footwork to make sure Elizabeth and John Edwards get their prime-time shot .

I know how to run a nationally paced campaign.

I always start my campaigns early, and I run hard. Maybe it comes from the rough-and-tumble world of San Francisco politics, where it's not even a contact sport - it's a blood sport. This is how I am as a candidate. This is how I run campaigns.

Just a few months ago in the Republican primary Mitt Romney said to his opponents, who he was crushing at the time, stop whining. And I think that's a good message for the Romney campaign. Instead of whining about what the Obama campaign is saying, why don't you just put the facts out there and let people decide rather than trying to hide them.

If you can’t run against a political candidate, run against his campaign manager.

During the last 20 years the advent of radio changed all the old rules of political campaigning( Now the successful advent of television, available for the first time this year in a presidential campaign, must again influence the planning of the campaign

Nobody understood how to use television for his own purposes better than Nixon, despite his poor showing against John F. Kennedy in the televised presidential debate.

People spend money on negative campaigning because it works.

Anybody else who's gotten the president of the United States elected, tell me you are better than I am at it.

I've been through several of his campaigns, and I can tell you nobody can out-campaign Rick Perry.

The world of campaign consulting is full of hype. It is designed to offer those desperate for an edge on their opponent the promise of a silver bullet and a consultancy willing to go to any lengths - including all those things you'd like to do but can't - in order to win.

I might even pursue a career in politics. If I do, I will have had great practice dealing with the avalanche of daily criticism from working at Fox News and being a former Miss America. I'm ready for anything!

I really want to train Hillary Clinton.

Microtargeting, as its name implies, is a way to identify small but crucial groups of voters who might be won over to a given side, and which messages would do the trick.

For a politician, the long term is between now and the next election.

I've been involved in five presidential campaigns, once as national campaign manager for Walter Mondale.

I would love to be a mentor to many people who want to go into the political arena, teach them the art of winning elections.

To be sure, every White House tries to limit its exposure to difficult and distracting questions. The Obama administration was scrutinized for its use of late night shows and YouTube chats to get the president's message across in low-risk situations.

I'm not a politician; I don't have a well-organised PR machine to craft my every word.

I have been a close observer of campaign trends.

To win a successful campaign against an opponent that has a lot more name recognition and a lot more money, I have to be edgy.

One thing that is fairly undeniable about Trump - love him or loathe him - is his understanding of how to manipulate the media and to perpetuate a symbiotic relationship with the press.

I think film promotion has become really important in today's time. PM Narendra Modi also felt the need to do campaigning. If he doesn't do that, then nobody will give vote to him.

The key here is that we're not going to beat them on commercials: They're always going to have more money than us. So what we have to try to do throughout is just ask people to make sure they vote.