Brendan Iribe Quotes

There's an audience for everything.

Trying to guess what the (mass) audience wants and then trying to satisfy that is usually a bad recipe for getting something good.

Ultimately, going into the consumer market, we really need outstanding content. That was the goal: if we can get the developer kit out at a low enough cost point, then hopefully a lot of developers would show up and start creating content.

What TV is extremely good at - and realize that this is 'all it does' - is discerning what large numbers of people think they want, and supplying it.

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.

Never underestimate the intelligence of the audience; make good programmes, and they will come.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

If anything, I want to bring television back up to where it will entertain and engage a gamer.

I'm a big fan of huge populations of people, so you'd think with 300 million people in the country, you don't even have to please 1% to be phenomenally successful.

I want to make something commercial that people can pick up on.

Longreads embodies a lot of what we really value with Automattic and WordPress.

Sydney is a very good market for us - we have a very strong following here.

I think that if you are a serious writer, you are almost obligated to provide the intelligent average reader with something that they can relate to and care about. If you are writing only for a tiny elite, then that surely should sound alarm bells.

Sales don't always have anything to do with good or brilliant or original. Sales are about appeal.

Not every show needs to reach the same size of audience, or same width, of a 'Sopranos'.

Writing good ads is easy when you have something to say.

No publication is a staple of life. It's not bread and water. You have to make it noteworthy in people's minds and even in their hands as they're holding it.

I think if you make good, interesting content with compelling story lines and good characters, people will tune into the web for as long as you want them to.

People will buy hardware just to buy a single game if the game is really compelling.

You can have whatever platform you want, but without great content, you don't have anything.

Our content Is our best having.

I think that's pretty crucial for it to succeed and be something more than just something you put your kid in front of and turn on the DVD. We wouldn't have got involved if it were just for little kids. We wanted to write something that works on both levels.

A lot of the content that goes directly to the internet, or is web-created content, is very hand-held video where you can watch this woman fall off the coffee table, or see a funny little gag, or is interview-style stuff, which is great. I love that. I consume it like crazy. But, this is designed to be reminiscent of what you would see during primetime, and reminiscent of what you would see in a movie theater, on any given weekend, and in that regard, it's brand new.

Your job is to give people a reason to keep reading.

... the thing we see wrong with YC apps most frequently, is that people have not thought about the market first and what people want first.