Louis V. Gerstner Jr. Quotes
If the practices and processes inside a company don't drive the execution of values, then people don't get it. The question is, do you create a culture of behavior and action that really demonstrates those values and a reward system for those who adhere to them?
Citations
Gerstner, Louis V. Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround. HarperBusiness, 2002.
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Louis Vincent Gerstner Jr. is an American businessman, best known for his tenure as chairman of the board and chief executive officer of IBM from April 1993 until 2002, when he retired as CEO in March and chairman in December. He is largely credited with turning IBM's fortunes around.