Mignon McLaughlin Quotes

The novelty business is astounding. We can't keep up with it.

Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.

There just doesn't seem to be a market for something with aspiration anymore.

In a sense, there is no such thing as a bargain in computing. Models which are popular sell for the price they are supposed to fetch for the best part of their product cycle.

None of us know what is going to sell or what people want to read.

The key to economic prosperity is the organized creation of dissatisfaction

Want and effective demand are not the same thing. If they were, the poorest nations would be the ones to display the most vigorous demand.

People who decry the fact that businesses are in business "just to make money" seldom understand the implications of what they are saying. You make money by doing what other people want, not what you want.

Industry prospers when it offers people articles which they want more than they want anything they now have. The fact is that people never buy what they need. They buy what they want.

Our whole economy is based on planned obsolescence...we make good products, we induce people to buy them, and then the next year we deliberately introduce something that will make these products old-fashioned, out of date, obsolete.

Neither the entrepreneurs nor the farmers nor the capitalists determine what has to be produced. The consumers do that.

A very poor man may be said in some sense to have a demand for a coach and six; he might like to have it; but his demand is not an effectual demand, as the commodity can never be brought to market in order to satisfy it.

The timeless moment. - The "moment" has no yesterday or tomorrow. It is not the result of thought and therefore has no time.

Tomorrow contains more joy than any yesterday you recall.

Marketing is the art of seeing (and then creating) what might be interesting to more than our friends

Yesterday was a closed book, tomorrow, however, was another story.

If people are willing to buy it and listen to it and they like it and enjoy it, then it's viable.

Forget [Le Corbusier ]. Forget Modernism. Forget yesterdays' tomorrow.

You must make the product interesting, not just make the ad different.

Obsolescence is a fate devoutly to be wished, lest science stagnate and die.

We appreciate yesterday, but we're looking for a better tomorrow.

Face tomorrow tomorrow's not yesterday

You only get points when you make something the market wants. So if you work really hard on the wrong things, no one will care.

The fundamental law of the market is: the customer is always right.

What is called 'capitalism' might more accurately be called consumerism. It is the consumers who call the tune, and those capitalists who want to remain capitalists have to learn to dance to it.