Diego Della Valle Quotes

Even now, when I try and think of band names just randomly, I'm so thankful that 'fun.' is the name of the band. I never really think twice about it. It is so simple and so easy.

I'm coming out with my line of shoes and my very first shoe is called 'The Nethia.' How we came up with the name is that my legal name is Linnethia and we shortened it.

The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.

The word 'Spanx' was funny. It made people laugh. No one ever forgot it.

Our name is not great. It doesn't evoke anything about school or teachers. It doesn't roll off the tongue or stick in your head.

You're not able to do a lot of projects because you don't have a name. I wanted to get my movies to come over that hedge, so that I could do the movies that I wanted to do.

I see BLK DNM more as a creative project than a traditional fashion brand. The world doesn’t really need more Fashion Houses. I want to create something different – to be able to collaborate with great creative minds and thereby stretch the brand in different directions. I also believe that a brand should offer deeper content in this era. After all, the only reason to do all of this is to create energy and to inspire people.

Art is all about becoming a name, a brand; it isn't based on talent or creativity.

Founders need to figure out what the message of the company is going to be.

Your brand is the single most important investment you can make in your business

What’s the best way to build a brand for the long term? In a word: culture.

A sellout is putting your name on any piece of crap and then expecting people to buy it because it's got your name on it. That's what a sellout is to me.

A great brand is a story that never stops unfolding.

There's so much more work that goes into developing a makeup line than one would imagine. Personally, I like to be involved in the entire creative process - everything from art direction, collection concepts, formula testing, packaging artwork, to naming the shades and also the marketing side of things.

I?m much bigger in Britain than I am there. I'm well-known, but my name's That Guy in America. . . . People shout: "Hey ? I know you! You're That Guy.".

Trump's act of construction is not building a building. It is building the meaning of the name "Trump." Because his revenue really comes from selling his name to people who do actually build things. They pay enormous sums of money for the supposed privilege of being associated with the name Trump or the name Ivanka, because of that image construction. That's why it seemed like a good idea for Trump to run for president in the first place.

She's got a big belt around her hips. It has a shiny buckle with PRADA on it, which is Italian for insecure.

I'm not a movie star. I'm a brand name. Van Damme is like Levi's. I go on vacation, and everywhere I go, people love me for my name, not for my movies.

It is hard to quantify the value of name recognition, but Donald Trump has gone from fame to international mega-fame. That has to be gargantuan when your business is your name.

Brands need to reinvent themselves from time to time to stay relevant.

Ever wonder about those people who spend $2 apiece on those little bottles of Evian water? Try spelling Evian backward.

In the beginning it was just about the business - now it's about the brand.

I do feel like the hardest thing is to do something simple and tap into whatever remains of our common language rather than cultivating your own willfully esoteric vocabulary.

Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise to ourselves... in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential.

Elegance is not standing out, but being remembered.