Seth Godin Quotes

Even in the face of massive competition, don't think about the competition. Just think about the customer.

In the Ford Motor Company, we emphasize service equally with sales.

I suspect that most retailers are so busy buying goods, taking care of markdowns, and so on that they have too little time to give thought to creativity.

Coming in, I had no idea basketball would be a career for me, but I grew 7 inches in college and was fortunate to have a great career in the NBA. The experience taught me about service, what our great country was built on, the sacrifices people have made, how to work together and trust the people around you to accomplish a great goal.

There are hundreds of competitors in the direct marketing of computers. We have been very successful because of quality, price, service and the way we treat the customer.

In business, what do we do? We compete.

The reality is we are all about servicing people and helping them achieve their dream, follow their journey and define their own success. When that is 100% authentic that flows through everything we do and translates.

A person will not buy from you until he is convinced that you are a friend and are acting in his best interest. You must make this clear.

Build and they will come’ is not a strategy, it’s a prayer.

The best marketing strategy ever: CARE

You should think of your customers as partners, or better still, family.

Am I Machiavellian? I don't think I'm quite the mastermind people would have me be. Everything I do tends to be very successful and it may have something to do with the fact that I'm very good, not necessarily that I manipulate. But that doesn't often occur to people.

I'm obsessed with the customer. I am the customer. I really don't think you can go wrong if you don't take your eye off of that. Serving the customer. How does she feel? I feel like the fashion industry has cared a lot about how we look but not about how we feel.

Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.

The successful leader must plan his work and work his plan.

...the waiter has to come from a place of concentration, subjugation, and complete, limitless service. Nothing is too much trouble. The customer is always right, even when he is wrong. There is no limit to what you will do to serve while that person is in your bar and in your care.

Hopefully 10 years from now people won't even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.

Customer service is the new marketing.

Stop selling. Start helping.

Put yourself in your customer's place.

Successful organizations have one common central focus: Customers.

I think of customer service as an offense and not a defense

By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.

I think that’s the only way you can ever be truly successful in this world. You have to acknowledge that it is from above. And you have to have the confidence that even if you lose it all, things will be okay. You have to be willing to fail, and all the while work your tail off to succeed.

I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.