Karthik Subbaraj Quotes

You can always make a film somehow. You can beg, borrow, steal the equipment, use credit cards, use your friends' goodwill, wheedle your way into this or that situation. The real problem is, how do you get people to see it once it is made?

I did not make this a long film for its own sake. I wanted to make an entertaining film and offer it out there for those who want to see it. If word of mouth suggests there is an audience out there, hopefully their cinema will show it.

Australians just don't see that many Australian films, but it's also our responsibility as filmmakers and the responsibility of the funding bodies to remember that audiences want to be entertained, and people are entertained in lots of different ways.

But you just don't know where any film is going to go, or how it's going to end up. Films so often don't get the love and attention needed to get to the right festival, or find the right distributor, or get seen by the world.

A film can reach only the places which the distributor has promised you. Several films are not released internationally, and Web has that wide reach.

You've got the movie, distribution, and marketing. All are equally important, so educate yourself on how to do the best you can at each of them.

If you're clever enough and creative enough to get a good film made, then you should be clever enough and creative enough to find ways to get it out there, one being something like Jameson First Shot.

Filmmakers need to realize that their job isn't done when they lock picture. We must see our films through.

Nowadays it seems more and more like the 'business' in 'show business' is underlined, and there are campaigns, and it's all part of getting people in to see the movies.

I don't think a lot of really good films get seen.

If you look at film, distribution is pre-bought. If you've paid for the distribution, you say, 'I have to make sure it's a film that gets enough butts in the seats.' I think that's the problem: It becomes prohibitively expensive, and you can't develop films for a smaller amount of money.

There are all sorts of inventive ways to get your film out there: sometimes via the Internet, sometimes via viral screenings in people's living rooms across the country.

Very, very rare that you do a job knowing that the audience is desperate for you to do that job. Most films you make don't get released, is the fact.

When you're making a film, you don't really have time to consider what the whole of your film is. And then, when you're releasing your film and promoting your film, you're looking at it in a different way. Then, as you move away from it, you start to look at it objectively and think, 'What could I have done better?'

Promotions are the worst part of making a movie. We are actors and not salesmen. Still, you have to go to so many places to try and sell the movie.

It's a big battle to bring quality stuff into theaters across America, for sure.

I'm hoping that word-of-mouth on the film - people seeing it and liking it - that that will drive more people to the theaters, because I haven't seen the billboards or the posters or anything.

You still get the movies made. A filmmaker can always scrape up money to do a movie. The passion drives it. And you'll get the money. Money's the easiest thing. But the hardest thing is finding a way for people to see your movie.

Sometimes, I feel promoting a film is a more difficult task than acting!

I want my films to be seen everywhere.

Toronto Film Festival is one of those festivals where there are 400 movies, and unless you have a distributor who is super confident and puts a lot of money into it, sometimes movies can go unwatched or unnoticed.

When you work in film, you learn to appreciate a distributor. You can have this great little film, but if you don't have a distributor, you are sitting in your living room with a great little film.

Think about trailers you see in theaters. If you're seeing a Warner Bros film, the studio might have three of the five trailers. So having a hit helps you create the next hit.

To get noticed, I had to take my films in a space which was much more democratic in terms of cinema - the international film festivals.

You never really know until you put the movie in front of an audience. I am a big advocate of screenings, which are getting harder and harder to do nowadays.