Ludwig Borne Quotes

Goodwill is the only asset that competition cannot undersell or destroy.

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

Giving builds loyal customers and turns those customers into supporters... You can find passion and profit and meaning all at once, right now.

Neither soldiers nor money can defend a king but only friends won by good deeds, merit, and honesty.

I've developed an audience over the years and I don't want to loose them.

I want everybody in the news business to think of ABC before they go any place else. If it costs us an extra few thousand dollars to do that, what does it mean?

Reader loyalty will stay because I'm not changing.

Just because somebody says you are not trustworthy, that doesn't mean it is so... CNN's brand equity is built over 37 years doing hard work in very dangerous places... those who rely on CNN trust CNN more than ever.

Brands are all about trust. That trust is built in drops and lost in buckets.

I thank God I've never burned no bridges with nobody, and when it's time for me to call in my favors, they're coming.

Customer loyalty comes from consistent experience. They learn to count on you.

Be true to your audience, or you will lose money.

People fight for their regulars. It gets dirty sometimes.

In the US everybody is about what's new and what's next and they don't really build a real loyalty as much as in Europe - if you were ever good and they liked you, they will treat it with the respect that it still matters.

I've known and respected your husband for many years, and what's good enough for him is good enough for me

Trust is earned. Like gold.

None of us can buy goodwill; we must earn it.

"My good fellow," retorted Mr. Boffin, "you have my word; and how you can have that, without my honour too, I don't know. I've sorted a lot of dust in my time, but I never knew the two things go into separate heaps."

Misty [May] and I had something magical, and I think at the basis of that was so much trust. Especially in the really competitive situations where it really felt do-or-die, we were unbreakable. We always stuck together, even if we lost we were together.

It takes years to build up, it takes moments to destroy.

You don't earn loyalty in a day. You earn loyalty day-by-day.

We all know that the Disney brand is our most valuable asset. It is the sum total of our seventy-five years in business, of our reputation, of everything that we stand for.

It's better to be trusted than to be liked.

When you are trusted because you care, it's quite likely the revenue will take care of itself

If clients don’t trust you they will eventually stop doing business with you. It doesn’t matter how smart you are.