David Rusenko Quotes

It's amazing that about 10% of startups couldn't be found on Facebook because they had common names or names that weren't searchable.

The most important thing a magazine can do online is maintain its brand and be very strong in terms of delivering on that brand.

You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.

I'm interested in the opportunity that people can self-create using social media and the online dialogue. Before social media, you needed to have a lot of personal funds to break through to hire the right people and build a presence to start a line. It gives the opportunity and platform for people to be discovered.

When I was starting out, I thought about how the Internet is global and that we should have a global name, a name that's interesting. At that time, the best name was Yahoo! Suddenly I thought, 'Alibaba is a good name.'

It's important to build a personal brand because it's the only thing you're going to have. Your reputation online, and in the new business world is pretty much the game, so you've got to be a good person. You can't hide anything, and more importantly, you've got to be out there at some level.

If it isn't on Google, it doesn't exist.

Yahoo is a company that is very strong in content.

I think Yahoo has been doing so many things well for so long and, frankly, got a little trapped in, I think, 'Oh, what is Yahoo?'

Parents will purchase the dot-com name for their baby. We have been aware of some instances where somebody didn't name their child a particular name because the dot-com wasn't available.

What I'm concerned about is making sure that every single time somebody who grew up with us goes off to a different platform or a different device, we're going to be there with a Univision-branded product of some kind.

It may not always be profitable at first for businesses to be online, but it is certainly going to be unprofitable not to be online.

Twitter does have an effect on everything - things you put out there, they are out there for good.

Users are trying to discover apps; we are trying to improve the app discovery process, and developers are trying to reach users. If you step back, it's a problem we solved with search and ads in search.

Now, with social media, it's a whole different world, which is good and bad. Back when I was in college, when there was no Twitter, no one knew what Vera Wang looked like - there was no face to the brand.

We want to be the best place on the Internet. That's where the focus is at.

I use trolling tactics to build my brand.

It's urgent that companies tell their own stories on digital platforms.

I'm constantly obsessing about brand. I think of my books in terms of brand. I think of my blog articles in terms of branding. How does it fit my branding? I think in terms of demographics.

I am invading homes everywhere, all over the Internet and on TV - all you have to do is search the name, and you can find me anywhere, from New Japan World to Ring of Honor.

I found social media was a way for me to open up and show the world who I was and also keep my name out there.

Company naming is a key part of the branding process, but it's subject to contrasting tastes and an illiquid domain name market that results in startups wasting their time during the branding process.

If I can really sustain myself and become a powerful entity on the internet, it'll transfer into real life. So right now I'm putting everything into the net.

There's so many celebrities now on the Internet and I feel that I was such a pioneer. Now everybody, your dog can have a website.

The future is unwritten. Cyberspace is the funhouse mirror of our own society, reflects our values and our faults, sometimes in terrifying exaggerations. It doesn't matter who you are today, if you don't show up in that mirror you are just not going to matter very much. Our kids have to show up in the mirror.