Tom Peters Quotes

Design has long gone from tinkering and sketching of auteurs in isolation to a powerful catalyzer of growth.

My mantra is: 'Good design accelerates the adoption of new ideas.'

Business owners should think of designers as architects, not decorators.

Design should not dominate things, should not dominate people. It should help people. That's its role.

Design is people.

Design accelerates the adoption of new ideas. And many of these ideas are important for designers to show that there is a way. When you see things through that lens, you realize it applies to any industry and any form of design.

Design has always been at the heart of our business.

Designers are by nature more inquisitive, more connected. They dig a little deeper in terms of insights. They turn those insights into innovation. That connection to the consumer is absolutely critical in driving innovation. It’s critical that design isn’t subjugated to the back room as a short order cook for marketing or for merchandising or sales. It has to be up front.

What can we learn from the battle between data and design? What can we learn from the relationship between Google and Apple? Clearly no one school of thought is right: Apple and Google are both wildly successful and profitable companies that changed the world.

Design, in its broadest sense, is the enabler of the digital era - it's a process that creates order out of chaos, that renders technology usable to business. Design means being good, not just looking good.

Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.

Google has placed its faith in data, while Apple worships the power of design. This dichotomy made the two companies complementary. Apple would ship the phones and computers, while Google would provide Maps, Search, YouTube, and other web tools that made the devices more useful.

The path to the CEO's office should not be through the CFO's office, and it should not be through the marketing department. It needs to be through engineering and design.

Computers are scary. They're nightmares to fix, lose our stuff, and, on occasion, they crash, producing the blue screen of death. Steve Jobs knew this. He knew that computers were bulky and hernia-inducing and Darth Vader black. He understood the value of declarative design.

It's not enough to have a hacker culture anymore. You have to have a design culture, too.

Design is nothing if not decision making.

Recognizing the need is the primary condition for design.

Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.

I think taking design out of the studio and really having a relationship with the people that you're making it for really convinced me of how powerful a thing design is. It's not just an aesthetic decoration.

The point is that I don't design stuff for myself. I'm a toolmaker. I design things that other people want to use.

Just as predatory animals follow a similar general design and behave in similar ways, so organizations, especially those in competition with one another, must follow certain design principles if they are to succeed and prevail.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

If you don't have an emotionally engaging design for a device, no one will care about it.

What I learned from my years in Silicon Valley is that design can have a primary role in how a business is shaped, how a company can be design-driven. In my experience of large industry in Europe, that knowledge has been lost.

Instead of being a teacher, I got a job with a company called Bain & Co., consulting firm, and they taught me how to build businesses.