Yves Behar Quotes

Studying design has made me a much, much more astute observer of this aspect of business. And I'm working mightily to improve my empathic skills. I've dramatically improved my ability to read facial expressions - and I'm trying to be a better, more attentive listener.

Business owners should think of designers as architects, not decorators.

Design is so critical it should be on the agenda of every meeting in every single department.

Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.

Designers are by nature more inquisitive, more connected. They dig a little deeper in terms of insights. They turn those insights into innovation. That connection to the consumer is absolutely critical in driving innovation. It’s critical that design isn’t subjugated to the back room as a short order cook for marketing or for merchandising or sales. It has to be up front.

Good design is good business.

All the industries we deal with have a fundamental obligation to provide technology to education.

The role of designers and product makers is to really become much better editors. What kind of functionality is actually needed - and truly delightful - to consumers? Remove all the extraneous stuff.

I've gone to school for business, for design, for architecture.

I am always looking for ways to move technology away from being over-featured. Moving to Silicon Valley in the mid-1990s meant I grew up as a designer in an environment where technology is a tool and not a means to an end. I believe that design should be driven by ideas, not style.

I truly believe that we're about to enter a second golden age of design. The first one was in the '50s and '60s, when designers like Raymond Loewy, Charles Eames, George Nelson and Dieter Rams were shepherds of the brands they were working with. They had influence over the products and how companies communicated and promoted themselves.

Integrating breakthrough technology into everyday products is always a challenge; at the same time, this is exactly how design makes tech products easily adoptable in life.

Design accelerates the adoption of new ideas. And many of these ideas are important for designers to show that there is a way. When you see things through that lens, you realize it applies to any industry and any form of design.

I ended up going to do a matches program at the state for industrial design. And from there, I got hired at IDEO to joint their design team there - and basically, you are starting as an industrial designer to design products - and then kept asking the question, 'What else can design accomplish? What else can design do?'

My focus is incredibly narrow. I can't talk with any authority other than design and development of product.

Great design... you won't have a business today without great design.

To take on the jobs of tomorrow, students must become more than good test takers. They need to become makers who design, sketch, build, and prototype. And their classrooms will need more than a chalkboard and a set of textbooks.

Consumers have zero time for products that are not simple, intuitive, and attractive to use. This is especially true with Internet products, where clean and useful design is a prerequisite to keeping anyone on your site for more than 30 seconds.

When I design, I think about the desire someone might have for it and why. I want them to fall in love with it.

Design has always been at the heart of our business.

In design-led organizations, design permeates every initiative and expression. It's embedded in the culture.

Socialcam shares Autodesk's mission of helping everybody imagine, design, and create a better world.

Design is too important to be left to designers.

We have always thought about design as being so much more than just the way something looks. It's the whole thing: the way something works on so many different levels. Ultimately, of course, design defines so much of our experience.

Design cannot rescue failed content.