Satoru Iwata Quotes

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.

We're obviously going to spend a lot in marketing because we think the product sells itself.

The mistake isn't releasing something bad. The mistake is to launch it and get PR people involved. You don't want people to start amping up expectations for an early version of your product. The best entrepreneurship happens in low-stakes environments where no one is paying attention, like Mark Zuckerberg's dorm room at Harvard.

'Cosmopolitan' used to publish five covers across the U.S. so that if one was unpopular, it wouldn't tank their entire sales.

'Dream Police' was in the can and ready to go when 'Budokan' started taking off worldwide, sales-wise.

Betting all your funds on the belief that you know what consumers want and are willing to pay for is like jumping into a river to test its depth - you'll need a lot of luck to stay afloat. To have a truly successful product launch, the conversations with your customers must start long before you write your first line of code.

As an entrepreneur and public company CEO, I've dealt with dozens of rollouts, and when unveiling a new product, the operating approach should be, 'Hope for the best but prepare for the worst.'

With the DS and Wii, following the titles that were released at launch, the momentum dropped when there was a gap in software releases. We're making plans so that this type of thing won't happen.

Take some time to sit down and figure out how your big rival is promoting their brand and plan something smarter and more creative for yours!

You want the film to be critically successful - you certainly want the film to be financially successful so that you can...well, because that's how movies like this are made, you know, they need to make money. But as a director, you can only make the movie that you want to make.

We've always been trying to climb this ladder that leans so hard on our own idea of what our big songs are. We realized recently that we're not a band with big songs.

I want to be successful. Not just money. Just making a successful record and a successful show... I could feel successful without selling a million records.

As you craft a plan to expand to adjacent markets, don't disrupt: Avoid competition as much as possible.

From a marketing point of view, you don't introduce new products in August.

Anything new and different is most susceptible to market research.

No manufacturer, from General Motors to the Little Lulu Novelty Company, would think of putting a product on the market without benefit of a designer.

The balance of power is shifting toward consumers and away from companies The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.

I didn't become a commercially successful artist by design, and actually I think that commercially successful just means, if you analyse it, that a lot of people like you. It's become a dirty word, and I don't necessarily think it needs to be.

Of course I am stressed after I finish working on an album about what an audience will think, if it will be successful or not.

Studios are attracted by making money, and they're also trying to simplify things, going with the genre thing. The gambling instincts of a few years ago where you might make some thousands or a few hundred, it's nothing now.

Everyone wants to be liked, so of course you want critical acclaim. After that, box office acclaim isn't bad. More than anything I think you have to try and make something you're proud of.

No, I don't think a 68-year-old copywriter . . . can write with the kids. That he's as creative. That he's as fresh. But he may be a better surgeon. His ad may not be quite as fresh and glowing as the Madison Ave. fraternity would like to see it be, and yet he might write an ad that will produce five times the sales. And that's the name of the game, isn't it?

There are multiple ways to be externally focused that are very successful. You can be customer-focused or competitor-focused. Some people are internally focused, and if they reach critical mass, they can tip the whole company.

I've seen an awful lot of plays that I'd read before they were put into production and been shocked by what's happened to them. In the attempt to make them straightforward and commercially successful, a lot of things go out the window.

Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.