Tom Peters Quotes
As far as I'm concerned, the first business leader who was able to establish a cult of personality around his tenure was Lee Iacocca.
Peters, Tom. Interview. BusinessWeek, no. 3140-3150, 1990, p. 74.
That has been the average perception well into the 21st century.
Many feel that the same is true in politics. The PR and image experts and the fund raisers are very helpful to political candidates, but between maintaining the message and image for the marketing staff and not offending major donors the finance people have obtained, there is very little that a politician can do that is innovative, both before and after his election as the image staff are in constant operation and in the last decades fund raising for the next election consumes a huge part of each day even after the candidate is elected.
Thomas J. Peters is an American writer on business management practices, best known for In Search of Excellence (co-authored with Robert H. Waterman Jr).