We're trying to evolve a lot away from YouTube because YouTube is awesome - they have a huge audience, and we started there - but then you're at the mercy of their algorithms a lot, too. They can change anything, and it's really up to them, and you can't say anything about it.
People think about the world of TV and the world of online video as being different ways to distribute video. But what happens when every TV is connected to wi-fi with a browser?
As a creator, I want my content to be where people can watch it.
When I was, like, 16 or 17, I was just finding out about this YouTube thing. Then I saved a bit and asked my parents for some help to get the recording software and equipment.
I make a point to tweet out really funny comments I get on YouTube videos. I have the most ridiculous ones.
People go to YouTube to laugh, and as a YouTuber, your job is to figure out a niche and feed people what they want to see. Now that I know what kind of stuff people want to see, then I will keep going down that road and creating videos that are going to make people laugh.
The worst advice I've ever received was 'Don't post on YouTube. It's dying.'
People are building communities of people who use video. They're sharing them. YouTube's traffic continues to grow very quickly.
Video is growing very quickly on Facebook. A lot of people compare that to YouTube. I think that kind of makes sense. YouTube isn't the only video service, but I think it's the biggest, and it probably makes more sense to compare Facebook video to YouTube rather than Netflix because that's a completely different kind of content.
I love online video. I've been obsessed with it since day one.
I actually started my YouTube channel by accident! I was growing a fan base without even knowing it, and it's all in my book 'Is You Okay?'
On my YouTube channel, I put up 3-4 videos a week, and I spend a lot of money to maintain that content. When I travel, I travel with a videographer and a photographer no matter what.
Video is crucial to the future of media: premium video in that respect.
On NBC, MSNBC and Hulu, you can size and cut clips to whatever length you want. Do online clips affect the TV market? I'm guessing not really.
I think video advertising is a hugely compelling medium.
If YouTube has plenty of premium content, people will watch that in the same way they watch 'Game of Thrones' or 'Breaking Bad.'
When we are thinking about stuff like embeds, we are not thinking about how we are competing with YouTube. We are thinking about how are we going to make it more useful for people to share stuff on Facebook.
Flash Video made platform sites like YouTube possible as well, and helped kick-start the online video revolution.
Every digital video player - RealPlayer, Windows Media Player, Vevo, Hulu, YouTube - all of them had different ways of getting you the video, but it was still always the same series of rectangles. The format never changed.
I don't even think in the future, pay-per-view is going to exist. You see Netflix and Amazon and what they're doing, and that's a model I think is going to grow and grow.
Just as the cable revolution overturned broadcast, the net is destined to become the dominant mode of video, both in terms of transit and programming.
Video for the Internet has become a testing ground for mediums that actually have revenue.
It's insanely difficult to ask an audience to go somewhere other than YouTube to watch videos.
I've been super impressed with what BuzzFeed has done on Facebook with inspiring list posts and on Twitter with political scoops, but YouTube is a giant social platform that has its own quirks and oddities and will require some new approaches.
Every big platform wants to be the video platform.
