Pre-Release Buzz Quotes

Today, filmmaking isn't just about shooting and releasing. You've to structure the marketing of a film.

When Balaji decides to release a film, all you will see and hear will be concerning the film - we go all out! Promotions are a big part of our banner - we believe in marketing... in letting audiences know what they are in for.

I'm a movie nerd, and when I'm really looking forward to something coming out, the less I know, the better.

You want reviews to come the week the movie's opening and not a month before when they do you absolutely no good.

Marketing for a film is tricky because you release stuff without context.

It's so rare when marketing and press doesn't ruin your movie.

Before the release of any film, I feel like a beginner.

Before the release of my film, small or big, the feeling is always the same.

I think it's kind of strange when people talk about how hyped-up the movie is. It almost sets you up for a bigger fall.

I've never been in the position where that conversation is a serious conversation before the movie even comes out. On one side of it, that's so great because you've got such great potential. The other side of that is that there's a level of pressure. Now, that clearly means that there's an expectation level, from the studio side, potentially from the audience's side, and from our side.