The shoe that fits one person pinches another; there is no recipe for living that suits all cases.
We don't want to push our ideas on to customers, we simply want to make what they want.
Different strokes, for different folks.
What works for one person's needs is almost always very different from the next.
Everything doesn't work for everybody.
What works for the person you're imitating may not work for you.
Not everything works for everybody.
I don't think there is one size that fits all. I've been to too many meetings with journalists who spent the first 10 minutes of the meeting setting up iPad to look like a laptop.
Many of us have created lives that give very little support for experimentation. We believe that answers already exist out there, independent of us. What if we invested more time and attention to our own experimentation? We could focus our efforts on discovering solutions that work uniquely for us.
At Dell, we believe the customer is in control, and our job is to take all the technology that's out there and apply it in a useful way to meet the customer's needs.
People must work things out for themselves. It is no good saying, "I have found a house which suits me and therefore everybody must adopt the same kind of house."
A self-help book can't really address a problem unless it's individualized. It's not going to talk about a globalized problem.
I stopped looking at people as demographics, groups, personas. I said: let's look at people as individuals, how do they act. Because two people who look the same, might act differently.
