Marketing Saturation Quotes

I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.

If chick-lit really is taking a commercial battering, I'd suggest it's because the marketing has been done to death. Covering everything in girlie pink and putting chocolate in the title may once have been a clever Pavlovian device but now makes readers feel a bit sick.

I would never wear anything with a logo. That I really find difficult. It's a frustration that I'll find a nice shirt or something and it's got 50 prints of the logo on it - why do they do this?

Whether people like it or not, my marketing thought is if you keep something in front of people for too long, they get used to it.

We are approaching levels - if we're not beyond levels - of threshold for the number of messages that consumers can take in in a given day. There is a kind of hunger for some kind of new approach to getting the word out about something.

I love that magazine, man - Victoria's Secret - and it comes, like, every three hours.

Everyone can guess what 'Corn Flakes' tastes like, even if you've never had them. But what, pray tell, does 'High School Musical' or 'Spider-Man' cereal possibly taste like? In this late era, we have reached the ultimate deracination between product image and what actually sits on our spoon.

Why is McDonalds still counting? How insecure is this company? 40 million, 80 billion million jillion killion tillion... who cares? Is anyone really impressed by that any more? Ooh, 89 billion sold? All right, I'll have one! I'm satisfied! I'd like to tell the CEO of McDonalds, "Look. We all get it, okay? You've sold a lot of hamburgers. Whatever the number is, just put up a sign, 'McDonalds: We're Doing Very Well.' We are tired of hearing about every goddamn one of them."