Marketing Mistakes Quotes

The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.

Here's why most campaigns get data wrong. They treat it as an afterthought and they treat it as sort of a logistic.

I think sometimes the fighters aren't very clear on things, and even myself, I'm a fighter, a lot of fighters make mistakes about working their image and how they market themselves.

The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.

The most common mistakes are showing people your product- don't show them your product, it's sort of like telling them bout a feature.

I can't tell you how many home businesses are almost in bankruptcy court over a Yellow Pages ad only to find out that the Yellow Pages ad isn't where their market will look for them, and it cost more than they thought.

One of my biggest disappointments is watching the trailer for the second 'Lord of the Rings' film and having Gandalf in it. Why? You know, he died in the first one, why give it away in the trailer just to try and sell a thousand more seats? It's daft.

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

There's so many things that can go wrong in the execution of a project like a television show or a movie, so many little elements, any number of things, all the way to marketing - like they could market it poorly and nobody finds it and down it goes.

I know one writer who has been subscribing authors without their permission and sending out what she thinks are helpful advice sheets, but they come off as if she's a know-it-all. She thinks she's marketing herself and her work. All she's really doing is turning readers off.

I did tell the census man I was white, and I'm telling you, I started getting offers for the black American Express card in the mail.

In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster