Claude C. Hopkins Quotes

The idea that comics stores, distributors and publishers simply 'give the customers what they want' is nonsense. What the customers wanted they didn't get - and they left.

I know that you need to be entertaining at the beginning to get people interested, and what interests people is knockouts and excitement.

The audience wants something that entertains them, and whether that entertainment is in the form of a physical match or in the form of a skit or video or promo, it's our job to deliver it to them, to the point where the audience becomes the biggest champion of our brand. And if we can't match that, then we're falling short.

It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there?

We as an industry need to do a better job of increasing the awareness of the show, decreasing the ticket price, and making it a better experience online to buy tickets.

At Netflix, we realized that we weren't in business with the Toshibas and the Sonys of the world. We were in business with the guy sitting at home trying to find a DVD to watch. If we had the courage to focus on him, everyone - movie studios, electronics companies, Netflix itself - won.

If you give people something they want, they'll come and see it.

Successful entrepreneurship takes complete dedication and careful strategizing along with market analysis. Plus, successful startups provide countless benefits to a healthy economy and consumers in need.

My strategy isn't just to get the biggest audience; it's to get a loyal audience.

You have to give them something where they walk away and say, 'I want more of that.' To create something like that, you have to take them on a journey. So the live show is very important to us; we've been working on that a lot.

If people are spending money to hear us, they better go home happy.

Attention spans are so limited and ticket prices so high. We're anyway in a business of manipulating emotions. But each film needs to be positioned truthfully so that people don't feel cheated.

We never want the audience to get bored.

They are servants to a fickle public; they must seize its attention by novelty, hold it by new injections of interest, and then move on to something else. A newspaper can risk boring its public at its own peril.

You know the Art Rule: Do something that entertains/interests YOU, if you're lucky it'll do the same for others.

If you don't provide a product that is satisfying people, no matter what your ideology, they tell you to take a hike.

The audience is never wrong.

A person will not buy from you until he is convinced that you are a friend and are acting in his best interest. You must make this clear.

You can have the greatest strategy in the world but what is the point if no one cares?

If people have the ability to see it, and you spend the money to put the wow factor into it, they will reward that entity or that team or that business, and they will then say they appreciate me, they appreciate what I'm about, and they will support it.

It's not the consumers' job to figure out what they want

Once you make something that people enjoy then you are forced to promote it. Instead of just going right into the next project, you have to be where they need you to be and do what they need you to do.

I have to be really careful, because I have nothing but love for this entity known as "the customer" in entertainment. I would never, ever, ever put myself above them and say, "They don't get it, but it's funny, believe me." If they're not laughing, I'm doing my job wrong.

For a product to really be sustainable, it's really got to deliver the goods for the end user. That drives the whole rest of the equation.

Good products are built by people who want to use it themselves