Marketing Decision Quotes

When I arrived in Ford, a decision was made to sell many marquee brands. This was because 85 per cent of the sales were from Ford and Lincoln brands. We were clear that for the company's strong future, we needed to focus on the Ford brands.

I've always been curious what the negotiation is because obviously there's certain movies that every film wants a trailer on, like Star Wars, and I don't know how Disney makes the decisions as to what it does and doesn't put on there. I'm assuming that whatever movies are the same studio as the film get first priority, but then everybody else is fighting for the remaining spots.

The decision to use only the name Christo was made deliberately when we were young because it is difficult for one artist to get established and we wanted to put all the chances on our side.

When I was first writing 'Feed' - which was the first book I published as Mira - I talked about it very openly on my blog, on Twitter, that I was writing this book, and it wasn't until after it was sold that I said 'Mira Grant' wrote this book. And the reason there was really purely marketing-based.

We were ready to launch Barry White, but the record company wouldn't put it out. Said it wouldn't sell.

If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.

Verizon had just come out with FiOS, and AT&T had U-verse. We came up with a couple of options, and then our marketing people came in and said, 'What do you think of Xfinity?'

Rather than spend millions getting film stars, I am quite happy to be brand ambassador myself.

When Justin Bieber started wearing the Obey bar logo, we discontinued it. That was kinda one of the last straws.

It's weird - sort of not terribly wise - to take a book that was successful and then change its cover.

[Music From the Edge of Heaven] wasn't really an album at all. The band had made the decision to release an LP and then split up. We wanted to go out with a bang in Britain and the rest of the world by having a single that was four songs, not just one song. But we couldn't do that over here because we couldn't release a single without an album.