Gaming Demographics Quotes

I love the idea of expanding the universe of games to some extent. At one point, they were kind of limited to boys, fanboys and whatever. I like the idea of liberation for games.

Gamers are everywhere, coming in all ages and genders, and developers have grown up, too.

Gaming in general is a male thing. It isn't that gaming is designed to exclude women. Everybody who's tried to design a game to interest a large female audience has failed. And I think that has to do with the different thinking processes of men and women.

Sometimes we think videogames are just games for kids, and then once they get out of grammar school or high school, they never play again, but that's when they really start playing.

In the early days of the video game business, everybody played. The question is, what happened? My theory - and I think it's pretty well borne out - is that in the '80s, games got gory, and that lost the women. And then they got complex, and that lost the casual gamer.

King's Quest IV was a much bigger hit than I, II, or III. I do feel that King's Quest IV was a pivotal game in bringing in more female players.

I think the mainstream gaming industry has a very narrow focus on the young male audience. There are plenty of other people out there who enjoy playing games, but if you walk into most game stores, there's nothing on the shelf for them. I mean, imagine if you could only buy cheeseburgers and nothing but cheeseburgers in every restaurant?

The games industry is already bigger than the music industry, and it's mainly directed at teenage boys.

Everybody is playing games. There are games now for pretty much every age, every demographic.

The game business arose from computer programs that were written by and for young men in the late 1960s and early 1970s. They worked so well that they formed a very lucrative industry fairly quickly. But what worked for that demographic absolutely did not work for most girls and women.

I think games are starting to branch out. It's not just guys sitting at their computer stations. Games are so fun, that everybody gets into them a little bit.

Realistically, guys who are into gaming are not necessarily watching television.

The appeal of Wii to nongamers has taken away some of the seasonality of sales we've come to expect in the past.

The average age of a gamer is 33 years old, not eight years old, and in fact, if we look at the projected demographics of video game play, the video game players of tomorrow are older adults.

The video game industry traditionally has been a very male-dominated field. You know, with the advent of the iPhone, the number of women gamers exploded.

The one thing I worry about with that is whether or not we're edgy enough for the young kids. You know, does a 20-year-old like the fact that he can play it for his dad? Is that cool?

One thing that we have found over the years is that video games themselves are a thing that have a tendency to be difficult for them to break out of a particular segment, or a particular group, or a particular group of people with particular interests.