Brenda Laurel Quotes


The game business arose from computer programs that were written by and for young men in the late 1960s and early 1970s. They worked so well that they formed a very lucrative industry fairly quickly. But what worked for that demographic absolutely did not work for most girls and women.


Citations

Laurel, Brenda. "Why Not Make Video Games for Girls?" TED, Feb. 1998.

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Brenda Laurel
Brenda Laurel
  • Born: November 20, 1950
  • Nationality: American
  • Profession: Designer

Brenda Laurel, Ph.D. is a video game designer and researcher. She is an advocate for diversity and inclusiveness in video games, a "pioneer in developing virtual reality", a public speaker, and an academic. She is also a board member at several companies and organizations. She was founder and chair of the Graduate Design Program at California College of the Arts (2006–2012). as well as the Media Design graduate program at Art Center College of Design (2000–2006). She has worked for Atari, co-founded the game development studio Purple Moon, and served as an interaction design consultant for multiple companies including Sony Pictures, Apple, and Citibank. Her current work focuses on STE(A)M learning, and the application of augmented reality within it.