Franchise Strategy Quotes

I mean, frankly, I'm not speaking as a representative of Disney or Pixar, I'm speaking as just myself as a filmmaker: I don't go into anything that often thinking about a sequel.

I think before 'Saw' came along, there really wasn't a movie franchise that actually went out there and said, 'We're going to come out with one every year during Halloween and make that our trademark.'

Even in the days of early YouTube, we always focused on narratives, and we always focused on franchises. We didn't do a lot of vlogging and stuff like that.

Clearly any film company that makes a film is always going to talk about sequels particularly if they see something as being successful, which Werewolf was.

Instead of just purchasing an ad campaign, target test and measure. Give an ad a small try. If the response is enough to pay for the ad, make it larger. With a franchise, ask the most successful franchisees what they did. Ask the bottom five guys what they did and avoid it.

With 'Insidious 2,' I wanted to push a potential franchise in the direction I thought it should go in.

I don't like talking about sequels or spinoffs or franchise until they actually happen, until they actually work with the audience.

I think in the wake of the domination of the Marvel Cinematic Universe, everyone is now looking for a grand plan.

In 1974, we began franchising. We didn't have any big thought process except that, 'OK, franchising will help us get to our goal of 32 stores and help us run stores farther away from home.'

Everything is always on the table. I think it's one of the things that's made 'Arrow' special. But we also all collectively feel like 'The Flash' needs to stand on its own two feet, now that it's gotten its launch from 'Arrow.'

The thing is, 'Discworld' had been going on for a very long time, and I've written children's books as well. Usually when people have a really big series they franchise it, which I thought is a bit of a no-no, so I thought what I'd do is I'd franchise it to myself.

Certainly, no studio is going to put its money and its muscle behind something that they don't think they can spin five or six movies out of and build a whole kind of imaginary universe from anymore, I think.

I'm not about saving franchises.

I don't know that a movie like Doctor Strange couldn't have been the second or third film we made. I don't think we're doing anything in that requires past viewing, as opposed to Civil War which we wouldn't have done as the first or second movie because so much of that film is based on the pre-existing relationships between the characters.