Dave Itzkoff Quotes
Certainly, no studio is going to put its money and its muscle behind something that they don't think they can spin five or six movies out of and build a whole kind of imaginary universe from anymore, I think.
Topics
Intellectual Property
Spin, Spinning, Spin Control
Branding
Investment, Investments
Merchandising
Profit Margin
Sequel
Storytelling
Sequels
Franchise
Imaginary World
Blockbuster Potential
Cinematic Universe
Film Series
Franchise Strategy
Hollywood Business
Movie Marketing
Spin-Off
Studio Investment
Citations
Itzkoff, Dave. Interview. The New York Times, The New York Times Company.
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David L. Itzkoff is an American journalist and writer who is a culture reporter for The New York Times. He is the author of Cocaine's Son, a memoir about growing up with his drug-abusing father. Before joining the Times, he was an associate editor at Spin magazine and at Maxim.