100% of Net-a-porter customers have a man in their lives in some capacity, and 59% are married or living with a partner.
When you look at the truck market in North America, you have to understand the customer, and that's one of the things I think General Motors does really well. There's a big population that buys our trucks. It's their life - or it's their livelihood. Not their lifestyle, their livelihood. It's a work truck.
True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"
When leaders of a professional team perform a scan, they examine the trends dominating their customer demographics, education, government policy, and especially their competition.
All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.
You probably couldn't have found much daylight between the NRA and the Disney company. They probably would've had had identical demographics for the people who really loved those companies.
More than 95 percent of the world’s customers live outside the borders of the United States.
[My consumer] is a combination of people who would have shopped with me when I was at Jimmy Choo and then also because of price point, there is a broader audience now that we can reach.
When you understand your customer base, you have to provide them with what they want.
When you open any kind of food service establishment, you do all this planning, but it's not until you've opened the door and people are inside that you learn what people want you to be to them.
Bars need to be conceived and built for the local audience, not the personal tastes of the owner. Huge mistakes are made with regard to market research and concepts. Research and capital are paramount!
I met a keen observer who gave me a tip: 'If you run across a restaurant where you often see priests eating with priests, or sporting girls with sporting girls, you may be confident that it is good. Those are two classes of people who like to eat well and get their money's worth.'
