Cross-Platform Promotion Quotes

Combining the premium content and reach of Yahoo! as the world's leading digital media company with Facebook provides branded advertisers with unmatched opportunity.

I think 'Lost' was really a pioneer in the use of the kind of connection between a television show and the Internet, and the Internet really gave fans an opportunity to create a community around the show. That was something that wasn't really planned; it just sort of grew up in the wake of the show.

Publishers should use the paperback side to leverage the ebook side.

For me it's all just one big online world. Everyone has a favorite social network, and some people like YouTube more than Facebook or Twitter. But I make sure that when I post a new YouTube video, I post it on Facebook, and I tweet about it.

I've been doing this since 2011, when I started on Instagram. Building my presence on there was important to my brand, but I wanted to take my audience to other platforms, so I then crossed over to Twitter second, then YouTube third. It wasn't until I made my fourth crossover to a different platform that I went to Vine.

We've recognized that Twitter is the second screen for TV, and TV is more fun with Twitter. There are a bunch of ways that we can be complementary to broadcasters.

It used to be you did TV or you did film. Now it's like a media blitz.

Moving forward, the most successful people in the entertainment industry will be 50 percent social and 50 percent traditional, so working with Disney and being super traditional, it brought a whole different audience to me.

We saw Hulu as an opportunity to broaden our audience for ABC content.

Coming from a YouTube perspective, a lot of times you kind of limit yourself and think, 'Oh, artists from the real world wouldn't want to work with someone who's made their career on YouTube.' But more and more, I'm realizing that artists from both sides are learning that we can benefit from each other.

The Simpsons and Futurama are such big projects, going on for years and working in different media, that everything involved with them, promotion and merchandise and online presence and all the rest, deserve to be scrutinized, so that's part of it. I have a great deal of sympathy for anyone at the core of a multimedia juggernaut, even if you might not care for the specific pop-culture invasion of your brain. The people who do it work really hard.

We've seen other Internet people go to TV, and it's bad because they take two months off to make a pilot, and their viewers have forgotten about them when they come back.

If you're a content brand, you have to be in every place your audience is. Sometimes your audience is on the couch and wants to watch a 30-minute show, and sometimes they're checking their Facebook feed and want to see something that's only a minute long.

There's no reason why the 'Lost' alternate reality game had to be officially made by the 'Lost' production crew.

For me, because I've been such a YouTube lover since day one, I want to continue doing YouTube but also branch out and do other things simultaneously.