Creative Messaging Quotes

Think of a pitch in terms of advertising: You're trying to hook a reader the way a commercial tries to hook a detergent user.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Advertising is so touchy-feely. You have to speak to the psyche of the people. I'm not very good at that.

There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising enriches life by quickening the imagination, arousing interest and enlarging the taste.

All art is propaganda. It is universally and inescapably propaganda; sometimes unconsciously, but often deliberately, propaganda.

Writing good ads is easy when you have something to say.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

To put it in my music, that's not the message I am trying to send out. That's not the type of artist I am trying to be.

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

My eyes has been my camera taking pictures of the world and my songs has been my messages that I tried to scatter across the back sides and along the steps of the fire escapes and on the window sills and through the dark halls.

Animations are really powerful - it's not just entertainment, it's a very cunning way to get good ideas across.

Boomf is all about communicating via marshmallows.