The writer's object is - or should be - to hold the reader's attention.
I believe that DVD is that which gives some hope to retaining some content in movies that will appeal to an older audience or the more sophisticated audience or the audience that doesn't need or desire to see a movie on a Friday night.
I tell young people all the time, and now I'm telling anyone, no matter what your age: You can't take back the stuff you put out there on Twitter and Facebook, even e-mails.
Technique holds a reader from sentence to sentence, but only content will stay in his mind.
My audience is comprised of three categories. The first category contains the people who decide after the first five minutes that they've made a mistake and leave. The second category is the people who give the film a chance and leave annoyed after 40 minutes. The third category includes the people that watch the whole film and return to see it again. If I'm able to persuade 33% of the audience to stay, then I can say that I've succeeded.
But I care about the reader, and I'm trying to keep the reader's attention for as long as I can.
As long as a teaser saves some things, that's good.
When we started on 'BoJack,' it was understood that the Netflix model was to give shows time to find an audience, and to build that audience, and I remember being told, 'We expect the biggest day 'BoJack' Season 1 is going to have is when we launch 'BoJack' Season 2.'
Sustaining an audience with a web series is an impossible task.
We're looking at dozens, sometimes hundreds of things every day in articles, videos, and we never look at them again. Even if we do like them, even if we tweet them out to all of our followers on Twitter, we don't return to it.
When you consume a half hour or an hour of television, you can talk about what happened as opposed to consuming ten hours of content, and then you don't remember everything you want to talk about.
They kept us on the air probably a year more than they should have.
Before, there were only four pay per views throughout the whole year. Guys who were doing soap opera storylines could build them up week after week. We had longevity, and that is one of the main reasons why people remember.
