Eponymous brands aren't that popular with analysts and investors now. You can only take an eponymous brand with a living figurehead so far, they argue. What happens when they grow old and die? What happens when they misbehave and go seriously off-brand?
Let's face it: if you're an elite basketball player and you choose to be socially and politically active, it could harm your brand.
The general rule is that entrepreneurs need the fear of their brand's demise to make it magic. It is too safe to do it as a corporate subsidiary.
The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin.
People don't generally like advertising that takes a stand.
There are very, very few brands that will be brave enough to really, completely take a step back and not to try and control what is considered beautiful.
I think a lot of brands are scared to put out wild shades, but I love that.
Every large brand has franchisees and stores that don't make it. It's unfortunate, and Cold Stone did everything it could to support its franchisees, but some failure rate is part of the business.
Despite being able to demonstrate a very large audience, major advertisers at first wouldn't touch Limbaugh.
