Jeff Bezos Quotes

The problem is that we attempt to solve the simplest questions cleverly, thereby rendering them unusually complex. One should seekthe simple solution.

Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.

We must rely less on spreadsheets and funding formulas and more on common sense.

Life-complication Theory: Given a choice between an easy solution and a complicated one, the loser will usually opt to travel the complicated path. Don't ignore a solution just because it's simple!

Why bother with a cunning plan when a simple one will do?

To every problem, there is a most simple solution.

Part of what I do is a craft, but part of what I do is a science. And I guess the craft comes in knowing what science to use and what science not to use.

For her, choices were simple; either there was an action she could take to improve the situation, in which case she took it, or there was not, and everything else said on the subject was so much meaningless noise.

If it is stupid but it works, it isn't stupid. (a Shin'a'in saying)

The most customer-centric organizations can answer any question by deciding what's best for the customer, without ever having to ask.

One rule is to not use complicated techniques unless they are necessary to achieve your goal. First, use simple movements, and if they don't work, then introduce the more complex ones.

Make every decision—even decisions about whether to expand the business, raise money, or promote someone—according to what's best for your customers.

I have simply tried to do what seemed best each day, as each day came.

You have to use what you have to get what you want.

The pendulum of cookery techniques became more significant than the actual experience. And when that happens, the customer's satisfaction becomes secondary to the chef's satisfaction. And in that case, you have an upside-down equation. Because the customer is the basis of our restaurant, first of all, and if the chef becomes the most important person at the table - even more so than the guests - then suddenly you're left with something that doesn't really work.

If there is any difficulty in what I write, it is because of the material I use. The thought is always simple.

It takes something more than intelligence to act intelligently.

Thousands of salespeople are pounding the pavements today, tired, discouraged and underpaid. Why? Because they are always thinking only of what they want. They don't realize that neither you nor I want to buy anything. If we did, we would go out and buy it. But both of us are eternally interested in solving our problems. And if salespeople can show us how their services or merchandise will help us solve our problems, they won't need to sell us. We'll buy. And customers like to feel that they are buying - not being sold.

People expect Byzantine, Machiavellian logic from politicians. But the truth is simple. Trial lawyers learn a good rule: 'Don't decide what you don't have to decide.' That's not evasion, it's wisdom.

A man must be able to cut a knot, for everything cannot be untied; he must know how to disengage what is essential from the detail in which it is enwrapped, for everything cannot be equally considered; in a word, he must be able to simplify his duties, his business and his life.

If you own the problem, you own the customer. If you lose the problem, you lose the customer. It's that simple.

Don't explain why it works; explain how you use it.

Realism in foreign policy means careful consideration of all aspects pertinent to the issue, before taking a decision. This is the only way you can move from where you are to someplace else.

How ballsy it was to just assume you know, with one glance, the things another person could live without. As if it was the same for everyone, that simple.

Well, pray if you like, only you'd do better to use your judgment.