Phil Knight Quotes

We don't do focus groups - that is the job of the designer.

I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte.

That was always my frustration with so many of these shows, because design is not an ambush... it's a relationship. You have to know how people move and live and work to be able to design for them.

I think it's really important to design things with a kind of personality.

User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process.

I do very little industrial design. I'm asked a lot, but I certainly don't see myself as an industrial designer.

Recognizing the need is the primary condition for design.

Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.

Interior design is a business of trust.

Integrating breakthrough technology into everyday products is always a challenge; at the same time, this is exactly how design makes tech products easily adoptable in life.

I ended up going to do a matches program at the state for industrial design. And from there, I got hired at IDEO to joint their design team there - and basically, you are starting as an industrial designer to design products - and then kept asking the question, 'What else can design accomplish? What else can design do?'

My focus is incredibly narrow. I can't talk with any authority other than design and development of product.

Industrial design is a superficial practice. You use your approach regardless of the project because there is no time for a deep understanding of a single product.

Design is a solution to a problem. Art is a question to a problem.

Engineers are not the only professional designers. Everyone designs who devises courses of action aimed at changing existing situations into preferred ones. The intellectual activity that produces material artefacts is no different fundamentally from the one that prescribes remedies for a sick patient or the one that devises a new sales plan for a company or a social welfare policy for a state.

Design, in its broadest sense, is the enabler of the digital era.

Design is a response to a specific problem. You are given a problem to solve, and then you let the problem itself tell you what your solution is.

Really great products, like @nest, have #design baked in from the beginning instead of slapped on at the end.

It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?

Carry a notebook and write down examples of good and poor design. After a week, you'll begin to realize that nearly everything is the product of a design decision.

Design is a career where you learn creative decision making.

Design is too important to be left to designers.

We have always thought about design as being so much more than just the way something looks. It's the whole thing: the way something works on so many different levels. Ultimately, of course, design defines so much of our experience.

Designing is always on the mind of a designer, and as I was saying it's a sort of digestive process, so I usually keep it to myself unless I'm collaborating with someone because explaining all the things that are going on in your head can be quite exhausting, especially in the early stages of a project.

The best kind of design isn't necessarily an object, a space, or a structure: it's a process- dynamic and adaptable.