Design Decision Quotes

When I come to a design decision, people know that is that.

Design is nothing if not decision making.

Color is a very personal thing. You need to make sure to choose a color that makes you happy. But I don't recommend accent walls - choose a color you can live with on all four walls.

I think about my friends all the time when I'm designing. That's always an arbiter. Would Katy wear this? Would Rihanna wear this? Would Sia wear it? Would Miley wear it?

It's not my duty as an architect to look at it.

In addressing a task, one almost always has several possible options, sometimes only a few, and they may all be practical and functional. But they lack the aesthetic aspect that raises it to architecture.

As a designer I like to work with fabrics that don't bleed. That's why I avoid all animal skins.

Making a product better often requires removing features.

When we changed from Tiger to Nike, we had to have a design for the shoe. And where do you go to? There's no 'dial 9-1-1' for design.

Having made up my mind, I went to see Steve [Jobs]. I brought a hand-drawn sketch with me, and I said, "Please make something like this." He said, "Don't show me such an ugly design sketch." But he also said, "You've got the right idea. I totally agree that the time has come when we can make the ultimate mobile machine."

After working with clothes for so long, it seemed right to design them.

Using a massive panel of pure sapphire for the front of a phone would be a little bit stupid.

Black is too morbid; red will set them on edge; pink is too juvenile; orange is freakish

I'm useless at staring at a piece of white paper. But if you put a piece of white paper with a black line on it in front of me, I'll say no that black line should be red and it should go this way or that way.

The wisdom of crowds works when the crowd is choosing the price of an ox, when there's a single numeric average. But if it's a design or something that matters, the decision is made by committee, and that's crap. You want people and groups who are able to think thoughts before they share.

If I decide to make a coat red in the show, it's not just red, I think: is it communist red? Is it cherry cordial? Is it ruby red? Or is it apple red? Or the big red balloon red?

If architecture had nothing to do with art, it would be astonishingly easy to build houses, but the architect's task - his most difficult task - is always that of selecting.

We knew that iMac was fast; we didn't need to make it ugly.

The cost of adding a feature isn't just the time it takes to code it. The cost also includes the addition of an obstacle to future expansion. The trick is to pick the features that don't fight each other.

It's weird - sort of not terribly wise - to take a book that was successful and then change its cover.

Carry a notebook and write down examples of good and poor design. After a week, you'll begin to realize that nearly everything is the product of a design decision.

Each individual garment has its own customizations based on a collaboration between us and the designer. We say what we think our woman wants, and they say, 'This is what we think we can do with our production.'

I want to change the color of Starbucks from green to red. Whose job was it to say, 'This is going to be green?' I want that to be my job.

I am always trying to put myself inside: Every dress I do, I think, 'If I were a woman, would I wear it?'

We do have a two against one rule. If two sisters feel very strongly about a design or trend we want to try, we go for it.